The projects shown here are a mix of freelance projects, work projects, and coursework from my MS in Information Design & Data Visualization program at Northeastern, which I am estimated to graduate from in 2023.
The week I started at The VIA Agency I was thrown into the L.L.Bean new business pitch, staying up with the team late every night, sometimes until 2am. A month or two later, we won! I stayed on the team as an art director for over a year, developing the campaign style guide and brand guidelines, art directing on product and digital shoots, concepting TV spots and PR ideas, and developing print, social, and video assets.
Awards:
Gold Award, Be an Outsider Moments, Hatch Awards : Short Form Video Campaign
Gold Award, Sunlight Ink Ad, Hatch Awards : Print / Newspaper
Gold Award, Be an Outsider Campaign, Broderson Awards : Digital Video
Gold Award, The Pitch, Broderson Awards : TV Spot
Silver Award, Be an Outsider Campaign, Broderson Awards : Integrated Marketing Campaign
Silver Award, Sunlight Ink Ad, Broderson Awards : Print
Merit Award, Magic, Hatch Awards : Long Form Video
Merit Award, Be an Outsider Campaign, Hatch Awards : Multi-Platform Campaign
Merit Award, Sunlight Ink Ad, The One Club ADC Advertising Awards : Print / Newspaper, 2018
As the only dedicated designer for the Roux Institute, my days can consist of anything from laying out a multi-million dollar partnership proposal to designing wall graphics, to concepting advertising campaigns. This is the Roux Institute’s “Discover the Roux” awareness campaign, which launched in the Summer of 2022.
Collaborated on pitching this new campaign to Golden Corral while working at The VIA Agency, and subsequently worked as the art director on the team for over a year, developing the campaign guidelines, creating digital and in-store assets, and art directing on commercial shoots.
What Brings You Joy? was written by Christine Palmer, a mutual friend in Portland, Maine. We began this project together in early 2020, but were halted by the Coronavirus pandemic. After being in quarantine for a number of months, we decided that people needed joy then more than ever, so we got to work again and finished this book in Oct, 2020, which Christine has since self-published.
If you’re wondering how I took the food photography for this spec package design, the answer is that I went to the grocery store, bought a little of everything, sliced it all up and laid everything out on top of my square, black coffee table. It was a labor of love, but so worth it in the end.
Awards:
Best Student Packaging, GDUSA American Package Design Awards 2017
Merit Award, Graphis New Talent Annual 2017 Awards
Silver Award, 46th Creativity International Student Print & Packaging Design Awards
Worked as an Art Director on digital and social campaigns for Chick-fil-A while at The VIA Agency. We needed to figure out ways to engage customers during the pandemic, so we did remote shoots, user generated content, and a lot of animations.
If you know me, you know I’m obsessed with board games. So when it came time for me to decide what to make for my senior thesis project, this is of course what I ended up with. Space Race is a functional board game designed over 10 weeks, in which I wrote the rules, did a ton of paper marbling in my apartment, photoshopped planets and asteroids, and built the box.
Alex Prager is a super cool photographer and director that I discovered through the Year’s Best Performers series on the New York Times. She was a perfect pick for my artist catalog project in my senior year at Drexel. These are some select images from the three piece catalog, using her photography from three photo series and some pieced together interviews.
Awards:
Merit Award, Winter 2016, HOW International Design Awards
Award of Excellence, Fall 2016, 46th Annual UCDA Design Competition
TV spots created for Digital Federal Credit Union while working at The VIA Agency as an Art Director.
Logos and identities created during my time at Anchour in Lewiston, Maine.
Awards:
Gold Award for Boba Spring, 2017 Broderson Awards, Brand Identity
In my sophomore year of college, I decided to study abroad in Cambodia. It was a strange pick for a design student, but I wanted to experience something really different than my life. It turned out to be an amazing place to practice my photography skills, and I realized I loved taking pictures of people. Here are some of my favorites. If you want to see more, head to my photography website from the trip.
Social Media Posts and Videos created for Bagel Bites and Ore Ida Potatoes while at my internship at Ferrara & Company during my junior year of college. Team brought Bagel Bites page likes from 1k to 50k+.
